Opening speech by Convention Chair and Channel 4 CEO Alex Mahon | RTS Cambridge Convention 2023
"Five months ago the Channel 4 team set out to determine what the new ‘video day’ for consumers is really made of, with an original research project. I will talk a little about what we did and what we found and then some experts will join me on stage to help interpret our research.
To make sure we were properly prepared for this RTS discussion, we set ourselves some harder questions than just ‘what is the video day?’: