TV Audience Measurement

Linear TV alive and kicking

The Late Late Toy Show

So said Jill McGrath, CEO of TV Audience Measurement (TAM) Ireland, at the RTS event “What Ireland is watching” in late January.

She noted that “69% of all viewing is to linear-TV... that is viewed either live or within seven days of the original broadcast. 

“In 2020, the average person watched 89 hours of linear-TV every month, which is the equivalent of watching the whole of The Queen’s Gambit on Netflix 12 and a half times.”