TV Ads

Television adverts bounce back

Love Island (credit: ITV)

The obituary of TV advertising has been written many times since the 2008 financial crisis and, each time, it has confounded the doomsayers. The television ad market suffered its steepest downturn on record between April and June 2020. There were declines of close to 50% during the worst of the pandemic, yet it has bounced back.

ITV has told investors it expects its ad revenues to be up as much as 90% in June – thanks in part to the Euros, rescheduled from 2020, and the return of Love Island.