Lockdown Viewing

Viewing figures show that lockdown has had a dramatic impact on what we watch with trends varying significantly by demographic. So, what’s been working and why? And to what extent will new behaviours persist post lockdown? How will broadcasters sustain their resurgence in an age of streaming? And what lessons can be learnt from this unique period in our history to shore up the future of UK broadcasting longer term?


Justin Sampson, CEO, BARB