Tik Tok

Tik Tok is targeting older viewers

Olly Alexander and Ian McKellen

It was 2020’s most downloaded app and is hugely popular with young audiences. No wonder broadcasters want to know how they can use TikTok to their best advantage.

According to TikTok’s European strategy manager Edward Lindeman, the short-form video platform which started off as lip-synching app Music.ly, now has 100 million monthly active users in Europe.

But to grow further, it is targeting older audiences with traditional TV talent using the app such as Gordon Ramsay and Dan Walker.