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How TV can compete for the eyes of Gen Z

Rob Chapman, Amber Gill, Caspar Lee, Timothy Armoo and Paul Bojarski (Credit: RTS/Richard Kendal)

Video-sharing platform TikTok was the word on everyone’s lips leaving the second session, “Exploring Gen Z”. Many had not heard of the Chinese-owned social media sensation, but were keen to find out more in order to reach the elusive next generation of viewers. Many market researchers describe Generation Z as those born after 1997.

Defined by session chair Rob Chapman as the generation “for whom 9/11 wasn’t a coming of age event”, Gen Z were instead shaped by the recession of the last decade.