Video: What Is The Future For Digital Advertising?
Advertising has a central role to play in funding the content our audiences love but this critical revenue stream is increasingly challenged by the rise of the tech giants. At a time when concern is growing about the veracity and quality of some online advertising, how can broadcasters fight back against the digital threat? Will clients and brands really pay for a quality and brand-safe environment or is this just a blip before online displaces broadcast as the winner in global video advertising? And what other innovation or changes could television deploy?