PR

Building a Buzz: What makes a good PR campaign?

Chaired by Trevor Morris, Professor of Public Relations at Richmond University and former CEO of Chime Public Relations, the event showcased the work of three PR experts.

They included Taylor Herring managing partner James Herring, who admitted that public relations cannot work miracles in television: “The product needs to be great – if you’ve got a terrible TV show, you can have the best PR campaign in the world and no one will be there for the second episode.”