NTT Data

Guest post: The future of fan engagement and sponsorship: unlocking the potential of data in sport

Data is pervasive in today’s professional sports world. It’s difficult to remember a time when football on TV didn't have information on pass completion percentages and shot counts, when tennis didn’t have Hawk-Eye, and when cricket didn’t have its Hot Spot infrared imaging system.

In much the same way as retail, healthcare, or financial services, the industry has embraced digital transformation, and with it, an appreciation of the power of data.