ITV marks Love Island’s anniversary in A Decade of Love
Cast your mind back to 2015 - the era of Snapchat filters, selfie sticks, and Kylie Jenner’s lips. ITV was about to release the blueprint for modern reality dating shows: Love Island. A show that would go on to dominate pop culture, introduce a whole new set of slang, and a wave of personalised water bottles. It would split offices into two camps - those who watched Love Island, and those who didn’t. And, against all odds, it would even produce around eight or nine lasting love stories (as of May 2025).