RTS Bristol at Digital Bristol Week

The innovative campaign for the first series in 2015, which displayed no Channel 4 logos, was designed to hoodwink the public into thinking that “synthetic humans” were available to purchase.

As part of a teaser campaign for the series, the 4Creative team – including senior digital producer Savvides – created a fictional brand, “Persona Synthetics”, which manufactures the “synths” –artificial humans – in the programme.