Jon Thoday

Why it pays to be on Jon Thoday's side

Jon Thoday (Credit: Paul Hampartsoumian)

The lobby of Avalon’s office in west London is dominated by two monsters. One is a huge cast of Lenin in full declamation, the other is a Dalek. A visitor’s first thought is that you would not want to get on the wrong side of this entertainment giant – one-third talent agency, one-third live show promoter, one-third TV production company – or its famously effective Managing Director and co-founder, Jon Thoday. You would want Avalon and its boss fighting for you.