Hidden Figures

Hidden Figures: Understanding TV Audiences in the On-Demand Age

Lucy Bristowe, Sky Media’s Director of Insight and Research, Wayne Garvie, President, International Production, Sony Pictures Television, Sarah Rose, Chief Operating and Commercial Officer, ViacomCBS, UK, and Justin Sampson, CEO, BARB, discuss why the TV sector needs to measure on-demand audiences and how BARB is rising to the challenge with its reporting of audiences for these services. Plus, some previously unreported figures on series four of The Crown are revealed by BARB.