Got Talent Global

TikTok: The bridge between broadcasters and Gen Z?

Twist and Pulse, winners of Britain's Got Talent: The Champions (Credit: ITV/Syco/Thames)

“There’s a huge opportunity for news broadcasters to tell the softer or more interesting stories through the platform – also [stories] that aren’t necessarily so time relevant. That’s basically what our audience want,” said Edward Lindeman, TikTok’s European strategy manager.

“I don't really want to go on the platform and hear about [Brexit] – but I am interested in learning new things and discovering content.”