Eat Them To Defeat Them

Channel 4, ITV and Sky join forces to promote healthy eating and exercise for children

(credit: ITV)

The three-year partnership aims to tackle obesity in young people by reaching 90% of UK children through the TV. 

The health and wellbeing initiative hopes to change long-term behaviour towards eating and exercise across all communities.

‘Eat Them to Defeat Them’, an advertising campaign partnership between Veg Power and ITV, aims to increase vegetable consumption among children, of whom 80% do not eat enough.