Dennis and Gnasher Unleashed

How Beano is leading the digital revolution

Dennis from Dennis and Gnasher Unleashed (Credit: Beano Studios)

"Slime is officially dead,” declares Emma Scott, CEO of Beano Studios. As the custodian of one of Britain’s most beloved brands, she is responsible for bringing the Beano brand into the 21st century.

The Beano comic is still profitable, she points out, although the 35,000 copies it sells each week are a far cry from the 2 million copies it sold during its heyday in the 1950s.