David Lancefield

Guest post: Transforming TV by going back to the future

Call it a tale of two industries. For the vast global television sector, this is the best of times and the worst of times. This is a golden age of television.

Cinema-quality programmes such as Game of Thrones draw massive audiences. Events such as the 2018 FIFA World Cup, broadcast in real time to a global viewership of 1.1 billion, prove the medium’s unique power to bring together truly massive live audiences.