Dave Castell

Guest post: The four simple steps to make 2020 the year of Connected TV

Differentology’s VODyssey report shows that over two thirds (68%) of UK consumers are subscribed to online video-on-demand services like Netflix, while Ofcom’s Media Nations report 2019 found that four in ten viewers mostly watch TV and film online. This huge growth presents a wealth of opportunity for advertisers, with some studies showing the UK will generate £220m of CTV advertising this year.

The reasons for its success are many – from content to consumers and everything in between. Firstly, CTV is arguably the most premium, brand-safe content to advertise next to.