Clap for Carers

Brands and broadcasters must seize the time to improve diversity

(credit: Channel 4)

Covid-19 has claimed the lives of more than 40,000 people in the UK to date, and almost shut down the TV airtime advertising industry. Across April and May revenues dropped by more than 50%.

Most citizens were locked down in their homes with their children homeschooled – or not – for close to four months. The world seemed to have gone mad. Worldwide, the message was to wash your hands, wear a face mask, socially distance and pretty much hope for the best.