Buy It Now

Rylan Clark-Neal to host new Buy It Now at Christmas series

Rylan Clark-Neal (Credit: Channel 4)

The studio entertainment series gives sellers and inventors the opportunity to showcase their innovations and sell them to an audience of real shoppers.

In the new four-part series the stakes are even higher, as the innovators will be given the opportunity to pitch to some of the UK’s biggest national retailers right before the most crucial shopping period of the year.

Sellers have only 90 seconds to showcase their products and impress an audience of 100 potential customers, who then vote if they like the product or not.