Amazon

That was one of the main conclusions from an RTS early evening event, Is targeted advertising the future of TV?

A capacity crowd heard how the arrival of streaming services headed by Netflix and Amazon Prime plus the challenge from Facebook and Google are changing the dynamics of TV advertising. 

Catch-up TV and the traditional broadcasters' own on-demand offerings are also driving change.  

All this is posing problems for audience measurement, the bedrock of TV advertising for more than half a century.

In February of this year, Netflix won its first Oscar and its first Bafta. Surprisingly, the awards were not for any of its high-profile drama series, but for two documentaries. The Academy Award went to The White Helmets, a film about a group of Syria Civil Defence volunteer rescue workers. The Bafta winner was 13th, Ava DuVernay’s film about race in the US criminal justice system.

The managing director of media consultancy Decipher looked to a future where more and more households – which, he said, for a family of four, now have an average 25 screens – would be able to easily connect all their TVs, computers, tablets and phones into a single “whole home network”.

Newish products such as the Sky Q box allow viewers to watch around the house and it and other developments, argued Walley, marked “yet another shift [in power] to the platforms” and away from the broadcasters.

If BritBox, BBC Worldwide’s international subscription video-­on-demand (SVoD) service, is to stand any chance of converting US consumers, it will need a major marketing push. Despite a plan to launch by the end of March, the joint venture between the BBC, ITV and AMC Networks that promises to deliver “best of British” content, it appears that even key industry players are unaware of its existence.

“I’d always seen it as a one-off,” she says. “It feels so fragile. I’d hate to ruin it, to extend it longer than it is, [but] I think I’ve found a way.”

Waller-Bridge was nominated in the Breakthrough category of the RTS Programme Awards 2017, alongside Bake Off’s Nadiya Hussain and documentary-maker Philip Wood, for her work on Fleabag.

On the eve of the Apocalypse, the Antichrist goes missing.

Good Omens is a humorous depiction of the Apocalypse and a modern day world where everything appears to be going according to Divine Plan. Except Aziraphale, a somewhat fussy angel, and Crowley, a fast-living demon - both of whom have lived among Earth's mortals since The Beginning and have grown rather fond of the lifestyle - are not actually looking forward to the coming war.

All Amazon UK customers have the chance to watch the first episode of its big budget car show The Grand Tour for free, between now and midnight on Boxing Day (26th December 2016).

The streaming giant has also made available the first episodes of a number of other Amazon Originals shows, including The Man in the High Castle, Transparent, Mozart in the Jungle, Just Add Magic, Wishenproof, Creative Galaxy and Gortimer Gibbon’s Life on Normal Street.

Britannia is a ten-part drama by multi-award-winning script writer Jez Butterworth, which is set to air in 2017. Butterworth has written Black Mass (2015), Edge of Tomorrow, and has also co-written James Bonds' Spectre.

For the first time, Sky has teamed up with Amazon to create the new historical drama.

Set in 43AD, the story sees the Roman army invading Celtic Britannia, a land ruled by warrior women and powerful druids who can channel the powerful forces of the underworld.

It’s rare for Yorkshire town Whitby to make the national press – unless, of course, there’s been a flood – but wherever Jeremy Clarkson goes, the world follows. Amazon’s impending launch of The Grand Tour is one of the most globally anticipated series of all time.

Jay Marine, vice-president of Amazon Prime Video Europe, says: “It is a huge TV moment, not only for us but for UK TV generally.”

In 2008, equipped with cameras from Ginger TV, Stafford left the Peruvian Andes to begin a 6,000-mile quest to walk the Amazon. Two and a half years later he reached the mouth of the river and, despite receiving just “half a day’s filming training on Streatham Common” before he started, Stafford had enough footage for a two-part series, Walking the Amazon, which was shown on Channel 5 and Discovery in 2011.