IBM believes that media and entertainment companies must use smarter, standards-based technologies, not only to reduce costs and optimise efficiency, but also to increase agility and responsiveness to market drivers.

Customer Experience: the mantra for media 

New consumer behaviours and technologies are rewriting the media and entertainment industry script for customer engagement, content creation and distribution. Consumers use multiple devices to stay connected at home, at work and on the go, and expect providers to offer digital experiences and content that reflect their individual interests. To capture attention in this dynamic marketplace, it is up to media organisations to create and deliver unique and meaningful experiences while differentiating themselves from the competition. 

These dynamics present a set of challenges unparalleled in media and entertainment history. Connected customers generate huge amounts of content every second—content that now can be captured, analysed and used to assess and predict consumer usage and preferences. Conversely, media companies need to be able to quickly develop and deliver the right content to the right customer across the right channels and do it all before the competition. 

To take advantage of these new opportunities, and attract and retain connected customers, IBM believes that media and entertainment companies must use smarter, standards-based technologies, not only to reduce costs and optimise efficiency, but also to increase agility and responsiveness to market drivers. This model requires a data-driven, agile approach to operations. It is one that incorporates the preferences and requirements of the connected customer into every activity in the digital supply chain and, in the process, provides solutions and strategies to generate sustainable transformation across the five media industry business domains: content production, content distribution, sales and services, marketing, and business systems. 

To read more about IBM's services and solutions for the media industry, please visit 


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Sohonet customers gain access to SoftLayer’s on-demand compute and storage for render farms and media transcoding 


65th Berlin International Film Festival selects Aspera for fast, secure file-based film delivery 


Case studies 

AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions. 


IBM at Wimbledon 2014: The tension builds on Centre Court as a titanic struggle between two players reaches a climax. Within 4 seconds that information can be reached by fans across the world. 


Sky Italia: TV lovers made with data [IBM advertisement] 


TF1 Publicité optimizes invoice-to-cash cycle with SAP and IBM 


Media industry insights from IBM 

The new digital supply chain: Built with data, it begins at content’s inception and stretches to infinity–from the cloud to consumers and back again. Data Driven Media is Happening Now. Companies are moving beyond basic demographics to begin to understand audience interests and preferences. 

By Steven L. Canepa, General Manager, and Richard Maraschi, Solutions Leader, Big Data & Advanced Analytics, IBM Global Media & Entertainment Industry 

M&E Journal 


Video in the Mobile First era 

Video is fundamentally changing the application architecture of every industry, says Steve Canepa, General Manager,  IBM Global Media & Entertainment Industry, speaking at Mobile World Congress 2015. 


The Connected Consumer Era and the Role of Social Media 

Steve Canepa, General Manager,  IBM Global Media & Entertainment Industry, talks about the Connected Consumer era and the role of social media at IBC 2014. 




Cognitive computing: how IBM's Watson works 




Daniel Toole, Media & Entertainment Industry Leader, IBM Global Business Services, Europe 

Richard Whitaker, Marketing Leader, Telecom and Media, IBM Europe 

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