Finecast is a leading addressable TV company which enables advertisers to precision target audiences in on demand, linear and live streaming TV environments.

Finecast is the first addressable TV company in the UK giving advertisers the ability to deliver targeted adverts to audiences across multiple TV channel brands, pay-TV platforms and set top boxes, a range of video on demand (VOD)/catch up TV services, over-the-top providers, and game consoles – all combined for scale.

Finecast offers a single access point to optimise delivery across the entire addressable TV marketplace. With access to over 180 different targeting segments, from socio-economic to life stage, purchase and financial data, Finecast can identify and reach precise audience profiles on the big screen. Finecast is part of GroupM, the media investment group of WPP.

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