Riches follows the life and business of the wealthy Richards family, with father Stephen Richards at the helm of a multi-million pound cosmetics empire.

After 20 years of success, Stephen’s reaping the rewards of his business acumen. In his eyes, “no one who knows anything about black women and their commitment to looking good would think there’s anything high risk about my ambitions.”

Having abandoned his first wife and two older children, Nina and Simon, he is now living the high life with his second wife, Claudia, and their adult children, Alesha, Gus and Wanda. But when Stephen suffers a stroke, his family’s world comes crashing down.

As Stephen’s struggling for survival, his children clash and secrets are revealed, threatening the empire he worked so hard to build.

Ajayi added: “The brash, complicated and indefatigable Richards family are a joy to write and I am thrilled that this contemporary story about a Black British family and their ambitions has found a home at ITV.”

Riches begins filming in London and New York in early 2021.